LeadClass – Quality Taken to an All New Level

Lead quality is a powerful term used in almost every conversation between lead buyers and sellers. “Our lead quality is the best on the market” or “Unless you can improve your lead quality we won’t be able to allocate additional budget to you this month” are phrases used with such frequency they have become cliché.

To date, lead quality has been delivered through only partial solutions. These include the following:

1) Filtering – This method helps to optimize lead purchases by allowing buyers to select only the leads that fit their criteria. With mortgage leads, this may mean buying leads only in Texas or those with excellent or good credit.

2) Source Optimization –This technique enables a buyer to evaluate and create a ranking of sources based on ROI or a related metric.

3) Contact Information Verification, Validation and Correction – This process runs leads against blacklists, and 3rd party and proprietary databases in order to determine whether the contact information is accurate and the likelihood that the consumer can be reached.

While these methods all address pieces of the lead quality process, individually, none of them offers a complete solution in understanding a lead’s value.

Filtering:
Company “A” filters leads based on every possible attribute. While the company can purchase a lead that perfectly matches their parameters, there is no guarantee that the lead is delivered in real time, is sold a limited number of times, or provides the address of an actual person.

Source Optimization:
Company “B” diligently performs source optimization each month, but due to small sample sizes and intra-month performance swings by sources, it is never able to capitalize on this hard work.

Verification and Validation:
Company “C” purchases leads from many sources and passes them through a 3rd party database to validate consumer contact information as well as filter by desired attributes. Further, it does a monthly review to determine which of its sources yields the best ROI. Unfortunately, it discovers the following: even its best lead sources provide a fair portion of poor quality leads and as Company “B” discovered, various sellers perform hot and cold intermittently throughout the month. Thus, even with the use of a respected 3rd party database Company “C” still will spend money on poor quality leads.

While the above scenarios paint a bleak outlook for buyers seeking consistent lead quality, there is a solution!

LeadPoint is pleased to announce the launch of the LeadClass Quality Program a revolutionary lead quality scoring system.

LeadClass addresses lead quality in a real-time holistic manner. LeadClass combines the above three processes into a single comprehensive solution. By applying industry-leading filters, contact verification and real-time source scoring, LeadPoint offers lead buyers the choice of lead type [Premium, Certified, Value] that best works for their organization – an industry first.

Click here to learn more about this innovative new solution to lead quality.